GregMedia, Inc provides SEO, Web Development, SEM, Call Tracking, Media Buying, Graphic & Web Design and Direct Mail Services.
A big misconception in web-based commerce is that most websites generate income by selling a product or service through a shopping cart or other type of online purchasing. The fact is, most websites in the US and Canada generate their income by creating customer contacts. Today, if your business spends money for online advertising with such engines as Google, Yahoo, Bing, Yellowpages.com or Superpages, you have no idea which campaign is making the phone ring. For a business to generate phone calls from a website, it needs to be able to know the number of calls each of the marketing and advertising campaigns is creating. If you have numerous advertising campaigns, your company would need to have multiple websites - each website having its own phone number to track how many phone calls that campaign generates. Even though this method is used, it is not practical. There are companies that create proxy server sites to accomplish this, however this approach is expensive. It also creates obstacles to optimizing the website for organic search results.
Here is our solution. Our websites comes with our TRAK the Call software that will change the contact phone on your website to a unique virtual or forwarding phone number that corresponds to a particular campaign. Track The Call will supply you with reports that will provide you with the precise number of calls a particular campaign has generated. This will put your company in complete control of your online advertising and marketing campaigns.
The beauty of Trak The Call is how simple it is to use. Every search engine, banner network or online advertising/marketing company allows clients to supply them with a unique destination or tracking URL, along with a display URL. Trak The Call will read the tracking URL which is created. Once our module sees the tracking URL it will change the phone number in the website to the phone number that is assigned.